Are Canadian Business Owners Missing Out?
Canadians spend more time sitting in front of a computer on the Web than any other G7 country.
Against this background, he feels that Canadian businesses are missing the boat. Less than 36% of Canadian companies who do online advertising incorporate SEM/SEO in their programs. And they spend less than 18% of their online budgets in this area. Contrast this with the 79% of US online advertisers who engaged in SEM in 2006.
Why this low rate of adoption in Canada? One reason, low awareness. Recent research showed that 47% of online marketing decision makers were unaware that they can target Canadian users through Search Engine Marketing. Via ProPR.ca
Wake up Canada! There are millions of Canadians looking for a Canadian business to do business with online.
May 8th, 2007 at 1:03 pm
I didn’t know what a G7 country is, so after a little digging I found out that in 1996, the G7 nations (Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States) agreed to simplify their customs procedures by harmonizing the data that traders need to conduct business between G7 countries.