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Are Canadian Business Owners Missing Out?

Filed in archive Marketing on March 1, 2007

Are Canadian Business Owners Missing Out?
Canadians spend more time sitting in front of a computer on the Web than any other G7 country.
Against this background, he feels that Canadian businesses are missing the boat. Less than 36% of Canadian companies who do online advertising incorporate SEM/SEO in their programs. And they spend less than 18% of their online budgets in this area. Contrast this with the 79% of US online advertisers who engaged in SEM in 2006.

Why this low rate of adoption in Canada? One reason, low awareness. Recent research showed that 47% of online marketing decision makers were unaware that they can target Canadian users through Search Engine Marketing. Via ProPR.ca

Wake up Canada! There are millions of Canadians looking for a Canadian business to do business with online.

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Tags: Are  Canadian  Business  Owners  Missing  Out  business  canadian+business 

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