Canadians spend more time sitting in front of a computer on the Web than any other G7 country.

Against this background, he feels that Canadian businesses are missing the boat. Less than 36% of Canadian companies who do online advertising incorporate SEM/SEO in their programs. And they spend less than 18% of their online budgets in this area. Contrast this with the 79% of US online advertisers who engaged in SEM in 2006.

Why this low rate of adoption in Canada? One reason, low awareness. Recent research showed that 47% of online marketing decision makers were unaware that they can target Canadian users through Search Engine Marketing. Via ProPR.ca

Wake up Canada! There are millions of Canadians looking for a Canadian business to do business with online.