bizunplugged
Define Your Market Segment
Filed in archive Marketing by Greg Balanko-Dickson on March 30, 2007
Define Your Market Segment
Understanding your customer is crucial. Knowing what they want will tell you what business you are really in.

Your customer gets the delivery of your product or service however, what they are really buying is what they THINK it is going to do FOR them. As it applies to your product or service, answer these three questions:

Who is buying?

Define the profile of your customer by the following criteria:
  • Geographic: where are they located?

  • Profile: demographics (age, sex, occupation etc.)

  • Lifestyle, patterns & preferences

  • Personality: Psychographics etc.


What do they buy?
  • Features

  • Pricing

  • Delivery

  • Packaging/Image


Why do they buy?
  • Benefits

  • Traits

  • Perceived Value

  • Packaging/Image



Permalink: Define Your Market Segment
Tags: Define  Your  Market  Segment  business  small+business  market+segment  sponsored+post 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/60649
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Define Your Market Segment:

  • Currently 8.50/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 8.50 out of 2 vote(s) cast.
 
Subscribe
Share It
Popular posts from our other blogs:
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!