Define Your Market Segment
Filed in archive Marketing by Greg Balanko-Dickson on March 30, 2007

Your customer gets the delivery of your product or service however, what they are really buying is what they THINK it is going to do FOR them. As it applies to your product or service, answer these three questions:
Who is buying?
Define the profile of your customer by the following criteria:
- Geographic: where are they located?
- Profile: demographics (age, sex, occupation
etc.) - Lifestyle, patterns & preferences
- Personality: Psychographics etc.
What do they buy?
- Features
- Pricing
- Delivery
- Packaging/Image
Why do they buy?
- Benefits
- Traits
- Perceived Value
- Packaging/Image
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Mr Wong
