Small Business Unplugged

Canadian business Online has a great little article to help B2B websites critique and fix their website. They identified four specific issues with suggestions on how to fix the problem.

So, a couple of questions for you: Does your business-to-business (B2B) site make it easy for your customers to find out what they want to know? Or do you frustrate them with mystifying lingo, unhelpful information and hard-sell techniques?

Blunder #1: Omitting essential product information
Blunder #2: Making the site a chore to navigate
Blunder #3: Patting yourself on the back
Blunder #4: Forcing visitors to register Via Canadian business Online

If you have been feeling that your website could be doing better and have made one of the above mentioned blunders, then it is worth a visit to review the article in full and find out how to fix it.

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This entry was posted on Tuesday, December 12th, 2006 at 10:51 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.