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Marketing
by Greg Balanko-Dickson on May 16, 2007

This group could become a profit center, but you will have to work hard to understand their needs and wants. If you are successful, they will become great customers and raving fans.
Three steps:
- Create a list of identifiable characteristics, traits and needs. Or they could be identified by the type of product or service that they buy.
- Look at your customer and prospect list. Who fits that profile?
- Contact them and engage in a conversation. The goal is to try and uncover an unfulfilled need or want that a current supplier is unable or unwilling to meet.
Permalink: Finding Under Served Markets
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/69538
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