Great Marketing Lesson The Value of a Story
Filed in archive Marketing on November 2, 2006
I saw this on CBC, the story of Kyle MacDonald who traded one red paperclip for a house. It started with one red paperclip on July 12 2005 and 14 trades later, on July 12, 2006 he traded with the Town of Kipling Saskatchewan for a house located at 503 Main Street.
The story is amazing and a great example of networking. His journey took a year and led to Hollywood and Corbin Bernsen for his second last trade a role in a movie.
Do you and your staff have a good story to tell?
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