Ever thought of looking for sales leads from within your customers credit application? The trade references on the application for credit that your customers fill out could hold the names and contact information of your newest customer.

Often overlooked, your credit application is not only a form to gather information to make a credit decision but also a repository of qualified leads for your sales team. Take a look a 5 or 10 and you might be surprised at the potential you see. Visit Dun & Bradstreet for more information about making credit decisions.