All you need to do is ask a few probing questions and your customers will help you understand their needs and then you might be will be able to see new opportunities. Instead of spending a lot of...
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Is there a segment of potential customers who are consistently under served? This would be a group of potential customers whose needs are not currently being met by their current supplier. This group...
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Yesterday, on the Remote Control CEO, I wrote linked to a fresh resource about baby boomers, women in business, a new book about Boomer women and a blog about everything relating to boomers. If you...
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Understanding your customer is crucial. Knowing what they want will tell you what business you are really in. Your customer gets the delivery of your product or service however, what they are really...
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Canadians spend more time sitting in front of a computer on the Web than any other G7 country. Against this background, he feels that Canadian businesses are missing the boat. Less than 36% of...
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Even preteens have social networks now. When my son was preteen he used to spend time on Habbo Hotel, a 3D chat environment. Sites like Club Penguin, Whyville.net, Habbo Hotel, Imbee.com and...
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This was an internal video designed to wake up the troops. Now it is so popular Kodak has released it onto the WWW via YouTube. I laughed and laughed as they make fun of themselves and pull their hair...
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Looking to grow? Looking for new markets? Maybe it is time to look outside of our Canadian borders and past the US for new markets. ...if you're not exporting finished products, you're still...
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I discovered a new website today, there is a great article titled "How to Get Better Responses to Your Advertising" that contains 12 tips to get a higher response to your advertising....
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Is this your idea of marketing? Advertising a sales or discounting? I've argued before that marketing is the glass jaw of Canadian entrepreneurs. But there is no excuse for someone coming out of...
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Does this sound like the effect you are looking for when launching a new product or company? A jolt. That's what you want from your product launch. An impact that will ripple through your...
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I saw this on CBC, the story of Kyle MacDonald who traded one red paperclip for a house. It started with one red paperclip on July 12 2005 and 14 trades later, on July 12, 2006 he traded with......
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Are coupons good marketing or lazy marketing? In my opinion coupons is a lazy approach to marketing and the fastest way to drive your business into a financial crisis. Is selling more and making less...
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Specializing in a specific market is called a niche market. Niche marketing is the practice of promoting a specific line of products or services to a niche market. Generally, a niche strategy is a...
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