Product Launch: Getting Off To a Fast Start

Filed in archive Marketing on December 13, 2006

Does this sound like the effect you are looking for when launching a new product or company?

A jolt. That's what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and Shake up your competitors.

1. Secure a great name
2. Nail down the "what is it?" description
3. Establish a strong visual identity
4. Insist on effective creative
5. Promote in multiple channels
6. Tier your message
7. Collaborate from the get-go

Via Launching Your Product

At first glance you might think these points are obvious and easy. Before you dismiss these ideas as trivial think about this, it is not what you do but how you do it that makes the difference.

What makes it such a challenge to launch a new product or start a new company is that we stop asking questions and thinking like a customer.

When we loose the ability to see your customers 'perspective' that is when we need to slow down and follow a few simple fundamentals like those mentioned in the Launching Your Product article.