Should You Use Facebook to Market Your Business?
The answer to the question is a resounding "Yes"!
Why? Let Facebook's official statistics give you some food for thought:
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
• There are more than 100 million users currently accessing Facebook through their mobile devices
• There are over 160 million objects that people interact with (pages, groups and events)
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
So, how do you take advantage of this enormous marketplace? Here's a link to a blog post that talks about how to set up what is called a "Fan" page on Facebook so that you can get started.
The author goes through the steps on how to set up the page, how to make it attractive to visitors, how to find fans and how to advertise. This is a great resource to get started.
http://smallbiztrends.com/2009/07/facebook-fan-pages.html
I'll be posting more about Facebook and how to market with it in the coming days. In the meantime, I hope your business is growing!