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Technology
by Greg Balanko-Dickson on December 4, 2006
This was an industry specific software application that eliminated repetitive tasks, provided insightful reports, and helped them identify repeat customers targeted for special treatment. Average lifetime value of a customer grew from $4,500/customer to $9,458 - more income from fewer customers equals less stress.
"We've seen a marked change over the last decade, with Canadian businesses becoming far more strategic in their approach to technology investment," said Illuminas managing director Jay Shutter. "Previously, with most SMEs, technology was about simply getting the job done. Now ... IT is being harnessed to drive customer engagement with more sophisticated customer relationship management and enterprise software applications." Via CRMchump
Are you making use of existing technology? Have you researched technology and software for your industry?
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