Underlying Principle of Business: Create Value
Filed in archive Management by Greg Balanko-Dickson on August 28, 2006

Value is created within a product or service - the way it "changes or improves" the life of your customer is what creates the "exchange of value".
I do not care how much you sell, if you do not provide a product or service that makes a positive impact on your customer - your business will not prosper.
Without an exchange of value, no wealth or abundance is created. Sure you have the customers money and they have your product - and are poorer as a result - unless you influence, improve, or help your customer solve an important problem there is no "exchange of value".
Look beyond the transaction - identify the difference your products or services have on the lives of your customers. Look for ways to add intangible or tangible value. It will transform your business and improve the lives of your customers.
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