What is your company policy regarding blogging?

Filed in archive Business Blogging by Greg Balanko-Dickson on February 2, 2007

As blogging becomes more ubiquitous it follows that employees with a beef and a bouquet might speak publicly about their work experience. The globe and mail told a story about a lawsuit between a law firm and a former employee. U of T professor has this suggestion:

"If you a have a positive corporate culture and it is a good place for employees to work, then there will be positive things about your firm online," said Andrea Wojnicki, assistant professor of marketing at the Rotman School of Management at the University of Toronto. On the other hand, "marketers and managers that have something to hide -- or that ignore cries for improvement -- may see the demise of their brand or their firm." Via When blogging casts an unflattering light

Maintaining a positive environment and realizing that your business exists within a community which comes with responsibilities and obligations to engage in a dialogue will go a long way to to protecting your reputation and brand.

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Response from: Gary Bourgeault (thealphamarketer.com) (02/05/07 2:14am)

What you say is really true. When you think of companies like Southwest Airlines and Virgin, there aren't that many times when you hear very much negative talk.

On the other hand, when you hear the negative talk consistently about companies, in some cases you really don't have to go too deep to see that source of the management problems and a very negative workplace.

When we want good press offline and online, usually a great place to work takes care of the majority of the problems.

Response from: counter stools (05/04/07 9:49am)

It doesn't matter, people have the right to speak. I think that you can learn about their problems in the process, find out what they need, what are their beliefs.