Why Do Canadians and Brits Spend Almost Twice as Much Time Reading Blogs

I have to say that I was just a little surprised t read that 58.2% of Canadians read blogs, UK 45.1% and 36.3% in the USA. Where Canadians lagged behind the US in adopting the WWW, we sure have made up for it when you look at these statistics.
Comscore Media Metrix conducted an analysis of the percentage of the online population that reads blogs. They covered Canada, France, spain, the US, the Netherlands, the UK, Italy and Germany. Guess what? The US ranks fifth in terms of the percentage blog readers among us. Via Canadians, British Read Blogs More Than Americans Do
Are Canadians more social, waste more time reading bogs, or what? Anyone have any insights into this phenomenon?